Strategy:
Verizon Wireless and
Comcast expanded their cross-promotion strategy in 22 markets across 10 states with a strong presence in Indiana and Michigan. Other areas added include markets in Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, South Carolina and Tennessee. Verizon Wireless also began its cross-promo relationship with
Time Warner Cable in parts of Alabama, North and South Carolina; Northeast Ohio and Wisconsin. ---
MAVTV is re-launching on July 4 to "reach the working class" with programming to "rock the soul of the adventurer." ---
TV One, the cable net for African-Americans has redesigned its logo and tagline: "Where Black Life Unfolds."
Service:
CBS officially announced its new nationwide sports radio network:
CBS Sports Radio.
Cumulus Media will service as exclusive distribution and sales partner. --- Local reports say
Charter is launching 38 new HD channels on its line-up in Central Massachusetts. ---
Adap.tv lauched its Campaign Optimizer platform that enables media buyers to see ad-run results before running any spots by using historical data on billions of impressions.
Tech:
Belkin said it is launching a STB dubbed @TV to compete with
EchoStar's
SlingBox. The box will retail for $150 with a separate mobile app for $13. ---
CrowdOptic is testing new features for TV viewers using the
Yahoo! Connected TV platform. Together the technologies will create an interactive broadcast system with real-time social-TV tools during live sporting events on mobile devices. CrowdOptic says its working with "premium partners" and should launch by the end of the year. --- More and more reviews keep emerging that flirt with the idea that
Samsung's new Galaxy S III smartphone could actually be the mythical creature known as...
"the iPhone killer." --- Fresh off the announcement of the
Connected TV Marketing Association (CTVMA) comes news that
LG Electronics and
TP Vision have established the
Smart TV Alliance with a handful of other Japanese TV manufacturers. The group will focus on developing a non-proprietary connected-TV ecosystem to aide app developers and platform-agnostic services.
In Court: A
U.S. District Court judge ruled this week that
Comcast does not have to identify its subscribers that a handful of adult-entertainment companies allege have illegally downloaded porn vids via
BitTorrent.
WebTV: Last month
Hulu increased its viewers to 38M... 2M of which are paid subs. Check out CEO
Jason Kilar talk about
the future of TV on CBSNews.com.
Deals:
CenturyLink signed a 5-year deal to provide communications services to the
U.S. Army base at Fort Stewart, GA.
Over, Up, & Under:
Technicolor shareholders have voted in favor of a bid by
Vector Capital of €1.56 ($1.96) per share. When the deal closes, Vector will own between 18% and 30% of the STB-maker's shares valued at €167M ($209M) and €191M ($240M). --- Dutch FTTH operator
Glashart Media is launching a live TV app for the iPad that allows subscribers view 10 live TV channels throughout their home. The service is free for now, but starting next year subs will have to pay €3.95 ($4.95) per month. ---
Rogers Media received approval from the Canadian
Radio-television and Telecommunications Commission to acquire
Saskatchewan Communications Network (SCN). The deal is expected to close later this month, with
Citytv Saskatchewan to launch on July 1. ---
SiriusXM Canada is petitioning the Radio-television and Telecommunications Commission to approve a 90% reduction in its required artist royalties to better compete with broadcast radio and other rivals. The company says it "has been losing money at a disturbing rate."
People: The
FCC is seeking a director of digital strategy. Salary starts at $124K; deadline for submissions is July 2.
Info here. ---
Univision appointed
Keith Norman to VP of Political Advocacy and Government Sales.
Cool!:
Universal Studios is releasing a new box-set of 15
Alfred Hitchcock films on Blu-ray called "The Masterpiece Collection." In related, but decidedly less cool news, the entire series of "Friends" is also being released on Blu-ray.
Ha.Clarification: Yesterday's report in
The Evening BRIDGE, derived and credited from our colleagues at
SNL Kagan, did not quite get the circumstances of reporter
Deborah Yao's story on
Starz's VP-Digital Media
Mara Winokur's comments correct at the Digital Content Monetization 2012 conference in NYC. Ms. Winokur's comments were more about the home video and VOD industries than Starz's own conundrums, as she noted during the conference. She clearly stated that Starz's current strategy for VOD purchase and rental is to manage the licensing almost on a "title by title, partner by partner" basis. Not referencing the recent termination and non-renewal of Starz's former deal with
Netflix. -
PSMLetter to the Editor (
re: Monday's Maxwell): Another disturbing trend is if I hold a door for a young lady or man under the age of 35 there is little or no acknowledgement. Still one more, why do the younger waiters and waitresses take your order, say "is that all" and when I say yes they spin around and vanish without a smile. Are these college grads forced to work in restaurants as first jobs as we did? Is this the first time in their lives they are graded on actual performance or are customers like some invisible person on the other end of a text stream that is intruding on their time? I definitely have to consider leaving these restaurants or leaving no tip which is something that will be extremely difficult for me to do since I have been used to excellent service and cheerful attitudes for the last 50 years of my life. The economy is not so great but you need to bring or find your "A" game in times like these. I hope that old cultural norms and niceties (and laws) aren't forever lost.
-John Bishop--- Catch today's media market news in
The Evening BRIDGE. •