That’s a trick question.

Been watching (TV shows, cable TV shows, online), listening (radio, real people) and reading (eBooks, hard back books, magazines, newspapers, web pages).  A lot.

There’s “their” truth.

Your truth.

Even sometimes my truth.

Makes no sense when there is no truth truth.  Just opinions.  Ideologies seem to have replaced the "rational man (or woman)."  And not just on cable pundit shows.

Meanwhile ...

• One opinion ... wildfires in the West.  Rain on the Gulf Coast.

• Lest you've forgotten:  Our next major, quarterly trend report via The BRIDGE is due out later this week.  (You can get a year-long subscription now for $667 ... it goes up to $1000 on July 1st.)•

TV Remains Media Leader... For Now

A new study shows that while Americans still love spending time with their TVs, the future of media delivery is in serious flux. Why? Because the youngest consumers are increasingly choosing the internet over traditional TV viewing.

Broadcaster-backed TVB says American adults average 5.2 hours in front of the TV, as compared with 3 hours online. The group says time spent with television varied by age group, with the highest amount (6.4 hours) for 65+, followed by 5.2 hours (35-54), 4.75 hours (25-49), 4.7 hours (25-54), 4.6 hours (18-39), and 4.5 hours (18-34). Most telling, however, is the finding that teens aged 13-17 spend just 3.1 hours per day in front of the tube vs. 2.3 hrs. online.

Conducted by Knowledge Networks, TVB's 2012 Media Comparisons Study says TV now reaches 88% of American adults over the age of 18. For the 13-17 demographic, television's reach dips significantly to 76.6%... equal to that of the internet (76.3%).

In response, TVB President Steve Lanzano defiantly proclaimed the power of broadcast TV remained "undeniable" and the "central entertainment hub" for Americans. "While alternative digital platforms have grown, television continues to dominate all other media in both time spent and consumer engagement."

While Lanzano maintains broadcast's firm footing, a separate report seems to support the idea that a shift in media consumption is underway. On the same day, comScore released its latest figures saying tablet use had hit "critical mass" in the U.S. The firm says 1 in every 4 smartphone users are now tablet owners who are 3Xs more likely to watch video on their device. comScore also found that 1-in-10 watch video on their tablet daily, regardless of age.

Oh the times they are a-changin'... •

Disney Holds DVD Window - Charlie Speaks! - Op/Ed: Google as Utility?

Strategy: Coinstar's Redbox and Netflix will physically buy DVD copies of Disney's "John Carter" from retail locations as opposed to waiting another 28 days to get them directly from the studio. (For the record, this film is NOT as bad as its financial losses imply.) --- Charlie's latest comments about the Auto Hop made their way around the pay-TV water cooler last week, but just in case you missed out - here's his rare interview in the WSJ about "more meaningful ads" and "linear TV becoming obsolete."

Rules & Regs: FCC Chairman Julius Genachowski said late last week that he supports letting the 'viewability' rule (i.e. mandating digital-to-analog conversion) expire. --- An internal working paper at the FCC shows the agency is considering a payment system for signal protection that includes bidding for modifications. TVTech has the story.  --- Members of the House Appropriations Committee are asking the FCC to consider making DoD spectrum available to LightSquared. Details here.

OTT: The free movie streaming service PopcornFlix has been downloaded more than 400K times on Roku, and users have streamed more than 350K ad-supported films on the OTT box... in May alone. GigaOm has details on the app and its developer, Screen Media Ventures.

In Court: In the latest broadcaster v. broadcaster news, CBS is asking a judge to issue a temporary restraining order to keep ABC from airing its "Big Brother"-like reality show "Glass House" until the two sides' formal legal dispute goes to trial. The Wrap has the wrap.

Op/ED: Should Google be a utility service? Critics say as the search giant evolves, it no longer operates like a sovereign entity. The Technology Policy Institute's Thomas Lenard says...'get used to it.'

QRs: Rentrak posted it fiscal Q412 results Friday with a 125% increase in revenue run rate generated by its TV Essentials measurement service. Consolidated revs during the period remained level y/y at $24.6M.

Tech: Not long ago, news leaked that Intel was mulling some kind of subscription video service. Reuters has the latest suggesting the tech giant will use facial recognition for gender-specific ads in a "virtual TV" landscape. --- Along with major cable operators, several industry tech companies participated in CableLabs's most-recent tru2way home networking interoperability event. The groups collectively demonstrated sharing of content between a variety of IP-based services including HTML-5 and MSO-supplied remote user interface (RUI) program guides. Specifics here.

Over, Up, & Under: Sony Entertainment Network (SEN) announced the addition of its family-friendly channel Sony SAB to the Freesat DTH satellite platform. --- International reports say Polish DTH platform Cyfra+ will make three of its channels available on YouTube --- The UK's Channel 4 is experimenting with a dedicated channel to shows that have generated 'buzz' on social networks like Twitter, Facebook and others. --- Why is the world's biggest democracy cracking down on Facebook and Google? Read Foreign Policy's interesting take on the war for India's internet service. 

Events: Cable eco-system pros will gather in SF this week for the TV of Tomorrow Show to discuss cloud-based navigation and other advanced video services. Details here.

Green: Paul's TV is rewarding customers with a $500 credit to purchase a new set at the retail chain when they recycle an old TV. Free delivery and free haul-away comes with the deal.

People: Ipsos OTX president Bruce Friend has left the market research firm.

--- Catch today's media market news in The Evening BRIDGE. •