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  Previous Issues:
May 9, 2011 @ 2:30 PM
NFL Impact on DIRECTV? --- LinkedIn Worth $3B? --- FOX + ESPN = NBCUniversal Block?

Analyze This: SNL Kagan’s Deborah Yao reports a DIRECTV Form 10-Q filed with the SEC warns of a “material adverse effect on our cash flow from operating activities primarily due to payments we may have to make to the NFL” even with no or delayed season. --- Collins Stewart’s Tom Eagan looks at the expected better Netflix deal for Starz (even with chance of Disney rebates if Netflix really, really grows) and puts a ‘buy’ on Starz with a target of $91/share. --- Citadel’s Shing Yin thinks there’s more room in Sprint writing its, “... shares have outperformed the market by roughly 10% since its strong 1Q11 earnings report, but we believe there is more upside to come. In our view, the company remains poised to deliver better-than-expected financial results in the near term ... “ --- LinkedIn’s IPO hopes are a +$3B valuation. --- Softbank, Goldman and more put $138M in Gilt Groupe. --- Immarsat plc’s interim statement on 1Q11 reports phase 2 of the LightSquared coop agreement has been implemented and revenue was up 15% y/y to $323.9M; Immarsat Group Ltd. reported global revenues up 21% to $204.1M and profit before tax up 51% to $124.8M.

Rules & Regs: Boston Globe reports this morning that Boston Mayor Thomas Menino “will file an emergency petition today with the federal government to regulate the cost of basic cable in Boston for the first time in a decade.”  Of course, effective competition rules probably stand in the way of any enforcement. --- No joke, Sen. Al Franken’s online privacy subcommittee will be grilling Apple, Google, FTC and Justice officials about tracking tomorrow.  Three bills have already been introduced with more on the way. --- In a much-redacted order (here), the FCC dismissed Count III of a program access complaint filed against MSG by DISH.

Retrans & Renewals: GAC wants to raise fees to fund better programming.

Comment: Oops ... Deadline’s David Lieberman reports (here) one time Darth Vader of cable Dr. John Malone used the “M” word (monopoly) in talking to analysts Friday ... David quotes John: “ ... cable is pretty much a monopoly now” in broadband. --- When is an announcement an announcement?  Interesting to watch political dances this year as another “official” announcement for President will again come via Facebook, Twitter, et al ... after the announcement of the announcement has been broadcast via TV, radio, internet, Twitter and Facebook “news.” - PSM

Box Office: 3D?  BTIG’s Rich Greenfield, a skeptic, reports only half of US moviegoers chose to see Thor in 3D ... despite lots of 3D screens. Click here (registration required).

Sports: Wow ... why did Fox Sports and ESPN join forces to get the Pac-10 (soon 12) deal?  Easy, writes SBJ’s John Ourand ... block Comcast/NBCUniversal.  (Worth buying SBJ for the inside look ... page 9, today’s date or click here to subscribe.)

Online: If you’re famous, get to know WhoSay hereNY Times wrote about it this morning; MediaBistro wrote about last January. --- A Massachusetts state judge is allowing Skyhook Wireless’ suit against Google to go forward.  Skyhook has also filed a Federal suit.

Retail: Comcast is launching a TiVo Premiere STB with linear TV, Xfinity On Demand library and broadband connectivity in San Francisco soon ... with Comcast installation; other markets later.

Heads-Up: WPP says Apple is now the world’s most valuable brand as it surged past Google. --- TMNG Global’s 6th generation business assurance software Ascertain® has been released.

Measurements & Ratings: Rentrak wants you to buy its new "Rentrak State Of VOD: Trend Report 2010” here (highlights and order info).

More News in The Morning BRIDGE ... early tomorrow morning in your in-box.•

Maxwell: Technological Market Segmentation?
by Paul S. Maxwell


Last Friday morning I quietly tagged along on a reporters visit with DISH’s Vivek Khemka, the thoughtful head of customer tech; Stanton “Principled Company” Dodge, chief legal eagle; and EVP sales/marketing/programming and long time cable guy Tom Cullen ... all with a show floor tour at DISH’s Team Summit in Denver.

Besides some real news [3-free months of Blockbuster by Mail for new DISH subs; DISH will be a “2-brand company”; the too cool to be real Tailgater dish in a ‘cooler’ (see pic); free Sling for some; and testing its own triple play bundle via CLEC subsidiary Liberty Bell in Colorado soon - with rights to most of what was Qwest territory], what was most interesting to me was Tom’s offhand mentioning of residential market segmentation by technology.

For a long time of course, MVPDs have been market segmenting by programming packages driven partly by demographics and/or price ... and getting more sophisticated about it every year.

DISH has been a leader in market segmentation by ethnicity ... I’m not sure they didn’t significantly contribute to Adelphia’s internal collapse as they targeted LA with Hispanic program packages as DISH launched.  Since then, they’ve been pretty good at targeting language segments aggressively.

But most of the ‘techno-targeting” has been confined to early adopters or high income households.

Now comes a simplified remote for one end of the spectrum and better segmentation targeting to TVHHs with a variety of screens ... something we’re just at the start of ... more tablets are coming in a variety of screen sizes; same for smartphones ... not to mention old fashioned TV sets.

Meanwhile, heading for Atlanta and LA next week ... a fine example of lousy planning.  In the mountains, the snow is just starting to melt ... going to be some more floods soon.•

 
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